Stuck in the Past

Client
Dinnerly
Services
Campaign Concept, Art Direction
Year
2021

This ad series for meal-kit brand Dinnerly makes the case that cooking dinner doesn't have to feel like it's stuck in the past. Each spot follows a character from history, a knight, a caveman, a duchess, struggling through the kind of everyday cooking frustrations we all recognize, exaggerated just enough to be funny. By putting these old-world characters in modern kitchens, the campaign makes a simple point: the way most people still cook is outdated, and there's a better, easier way.

© 2026 L. G. Aryo Herwastho

Welcome back, sign in

asdf studio