About
Over 10 years crafting campaigns, brands, and worlds from scratch, across global brands and self-built products. For the past three years I have designed, built, and shipped my own products end to end, from self-published games and toys to a print-it-yourself marketplace and a hybrid human-and-AI design studio. I learn whatever the next build needs.
Areas of expertise
- Art Direction
- Campaign Ideation
- Social Media
- Illustration
- Graphic Design
Client list
Clients: Aklamio, Babbel, Blinkist, Bundesministerium für Gesundheit, Dinnerly, Hyundai, Marley Spoon, Paypal, Weber Grill.
Experience
asdf Club · 2025 – Present
Founder & Designer
Marketplace for local 3D production.
asdf studio · Jul 2024 – Present
Founder & Creative Director
Subscription design for startups and brands.
@pixelcadet · Apr 2023 – Present
Independent Creator
Toys, games, 3D prints; 75k+ following.
Marley Spoon · Mar 2022 – Dec 2022
Art Direction & Design Lead
Marley Spoon · Apr 2021 – Mar 2022
Senior Art Director (Global)
Scholz & Friends · Nov 2019 – Nov 2020
Art Director
Babbel · 2016 – 2019
Junior Art Director
Recognition
RED DOT Award
Brand & Communication (Hyundai This Is Us, 2021)
Fast Company
Finalist for World Changing Ideas Award (Babbel #BabbelForAll, 2019)
Education
Fachhochschule Potsdam · 2017 Graduate, Bachelor of Arts
Languages
- English, German (fluent)
- Indonesian (native)
Experimenting with design and art direction beyond conventional formats. If that resonates, let's talk.
Contact us